Press Information

NuMetrex Heart Sensing Bra: From the Heart, For the Heart

Company to donate $5 of every Valentine’s purchase to American Heart Association

WILMINGTON, DE (February 1, 2008) –– Looking for the perfect Valentine’s Day gift for the fitness-conscious woman in your life? Purchase the NuMetrex heart rate monitor sports bra (in red or razzleberry colors) through February, and the company will donate $5 to the American Heart Association.

“Our heart rate monitor sports bra makes a great gift from the heart, for the heart,” says NuMetrex Marketing Director Meg Burich. “It’s a comfortable way to wear a heart rate monitor, because we knit flexible heart sensing fibers directly into the fabric of the garment. There’s no hard plastic belt to strap around your chest.”

The NuMetrex Heart Sensing Sports Bra moves comfortably with the body, picking up the heart’s pulse through stretchy fabric electrodes located across the chest band area. A tiny transmitter snaps into a pocket in the bra and transmits the heart rate data to a compatible wrist watch or cardio machine.

“If you love someone who loves to exercise and monitor their fitness, this is a great gift idea,” says Burich.

NuMetrex gift sets including the sports bra, watch and transmitter start at $99. To purchase the NuMetrex Heart Sensing Sports Bra or other NuMetrex products, visit www.numetrex.com.

About NuMetrex
Launched by Textronics, Inc., in December 2005, the NuMetrex line of clothes that monitor the body provides a comfortable alternative to the cumbersome heart monitoring chest straps that tend to chafe, slip and loosen during workouts. NuMetrex garments — including the Heart Sensing Sports Bra, Cardio Shirt for Men, and Racer Tank — offer seamless comfort combined with superior monitoring performance. They sense heart rate through stretchy fabric electrodes that are knit directly into the fabric, and send that data to a compatible wrist watch or cardio machine via a tiny transmitter that is snapped into a pocket in the garment. The NuMetrex Heart Sensing Sports Bra was named 2006 Sports Product of the Year by the Sporting Goods Manufacturers Association. Visit NuMetrex at www.numetrex.com. ###

Contact:
Meg Burich, Textronics, Inc.
(302) 351-5130
megburich@mac.com

PermLink: NuMetrex Heart Sensing Bra: From the Heart, For the Heart

Print Page Send To Friend

Available Downloads